Published on Apr 02, 2024
Benchmarking is one of the most effective means to identify improvements which can make a significant difference to your organization. Benchmarking is the process of identifying, understanding, and adapting outstanding practices and processes from organizations anywhere in the world to help your organization improve its performance
Benchmark refers to a measure of best practice performance. Benchmarking refers to the search for the best practices that yields the benchmark performance, with emphasis on how you can apply the process to achieve superior results.
All process improvement efforts require a sound methodology and implementation, and benchmarking is no different. You need to:
---Set objectives and define the scope of your efforts
---Gain support from your organization
---Select a benchmarking approach
---Identify benchmarking partners
---Gather information (research, surveys, benchmarking visits)
---Distill the learning
---Select ideas to implement
---Pilot
---Implement
Benchmarking alone will not tell you what customers actually want. If your product or service is obsolete, no amount of improvements in production processes will make it competitive. Benchmarking is only of benefit if the improvement actions are implemented. Always seek to find out how a company has improved its performance, this normally comes from the people not the management . Always clearly identify your specific key areas of interest and stay focused on them. Plan thoroughly in advance - prepare detailed questionnaires to ensure that none of the key elements are missed.
Be prepared to give a benchmarking partner more information than you receive. Remember improvements are continuous and benchmarks go out-of-date quickly. Your competitors' performance will probable continue to improve in advance of you own. Always remain honest and thoroughly professional - and you will be welcome to return for more information in the future.
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